Distillery Aura: Authentic flavors of Istria in a bottle
Aura Distillery in the heart of Istria crafts premium brandies, liqueurs, and jams by blending tradition and passion. From a hobby in Hum to an award-winning brand, they stay true to quality, handcraft, and a warm welcome for every guest.
Distillery Aura, located in the heart of Istria, crafts premium brandies, liqueurs, and jams by blending tradition with passion. Their tasting rooms offer an authentic experience that leaves a lasting impression on visitors. From a hobby in Hum to an award-winning brand, they remain committed to handcrafted production, quality, and a warm approach to guests.
In the heart of Istria, where nature and tradition merge into a unique whole, lies Distillery Aura—a place where top-quality brandies, liqueurs, and jams are produced with an authentic signature. Their story is not just about beverages but about preserving heritage, passion, and the emotion behind each product.
More Than Product—An Experience for All Senses
Tourists visiting Croatia increasingly seek authentic experiences—something memorable that connects them with the destination on a deeper level. This is precisely what Destilerija Aura offers, telling the story of Istria, its people, and its tradition through their products and tasting rooms.
As with our previous interviewees, we also spoke with the owners of this Istrian distillery about the motives and visions for local tourism.
Because to fully experience a destination, guests need something more, something authentic, something they'll remember. The most beautiful memories are made during travels, and we are here to provide that. The effort you put into your story and approach to guests returns threefold, making it the best investment in Croatian tourism.
Their shops and tasting rooms, located in old Istrian towns like Hum, Motovun, Grožnjan, and Buzet, offer a unique experience—each visitor can witness the production process, smell fresh ingredients, and taste products made with special care.
From hobby to premium brand
The story of Aura Distillery began in Hum, the smallest town in the world. Initially a hobby, today it's a recognized brand with numerous awards. Aura has remained true to its foundations: handcrafted production, natural ingredients, and the emotion they convey to every guest.
When asked about their motivation to promote and sell such services through various offline and online channels, and what prompted them to engage in this business, they replied:
From day one, we strive to give each guest our full attention and convey the emotion that drives us in this work; we believe that's the right path because they truly appreciate it. Our story began in Hum, the smallest town in the world, initially as a hobby that over the years grew into what we are today. The foundations have been the same from the start: a lot of work and love for what we do, product quality as a priority, and a satisfied guest as the greatest reward.
Authenticity as the key to succes
In a world where tourism is becoming increasingly mass-oriented, destinations offering authentic experiences are becoming more sought after. Destilerija Aura demonstrates that through passion, quality, and a personal approach, it's possible to create something more than a product—it can create an experience that remains memorable.
Whether it's Teranino, Karbun gin, or one of their fruit brandies, each product from Aura Distillery tells the story of Istria, its people, and a love for the craft. And that's what keeps true lovers of authentic experiences coming back.
Enjoy the flavors of Istria through some of the tasting packages offered at Aura:
